Travel decisions are emotional, contextual, and high-consequence.
They involve time, money, relationships, expectations, and memory. Yet the systems that support those decisions, the listings, reviews, brand copy, search results, were designed for a simpler era.
Travelers
Struggle to recognize what truly fits
Advisors
Spend enormous effort translating intent into options
Hotels
Are misrepresented, misunderstood, or flattened into sameness
This mismatch creates frustration on all sides, not because there are too few good places to stay, but because hotel data is poorly structured to match the deep context that travelers are using in their research.